Imposing mountains, a plethora of leisure activities and a wide range of hotel offerings make the Jungfrau Region (including the resort towns Wengen, Mürren und Lauterbrunnen) a highly desirable vacation destination.
The small holiday region of Melchsee-Frutt / Melchtal / Kerns lies at the heart of central Switzerland, surrounded by lakes and mountains. The centre for tourism in this expansive region is the high valley of Melchsee-Frutt at an altitude of 2000 metres, with its traffic-free, family-friendly resort on the shores of the little mountain lake.
The former smugglers’ paradise of Samnaun located in the Swiss, Austrian and Italian triangle has developed into a holiday resort for hiking enthusiasts and mountain bike riders. In winter the cross-border winter sports region of Samnaun and Ischgl (Austria) caters for the most discerning of visitors. All year round shrewd shoppers reap the benefits of the only tax-free resort in Switzerland.