As a «metropolis of experiences» by the water, with a magnificent view of the snowcapped Alps on the horizon, Zurich offers a unique mixture of attractions – over 50 museums and more than 100 art galleries, international fashion labels and Zurich designs, and the most flamboyant and lively nightlife in Switzerland. Recreational activities range from a visit to the riverside and lakeside bathing areas in the very heart of the city, to a spectacular hike on the Uetliberg mountain.
The small holiday region of Melchsee-Frutt / Melchtal / Kerns lies at the heart of central Switzerland, surrounded by lakes and mountains. The centre for tourism in this expansive region is the high valley of Melchsee-Frutt at an altitude of 2000 metres, with its traffic-free, family-friendly resort on shores of the little mountain lake.
Lucerne, the gateway to central Switzerland, sited on Lake Lucerne, is embedded within an impressive mountainous panorama. Thanks to its attractions, its souvenir and watch shops, the beautiful lakeside setting and the nearby excursion mountains of the Rigi, Pilatus and Stanserhorn, the town is a destination for many travel groups and individuals on their journey through central Switzerland.
At the point where Lake Constance again becomes the Rhine River, you will find the little town of Stein am Rhein. It is famous for its well-preserved Old Town featuring painted facades and half-timbered houses, for which it received the very first Wakker Prize.