American Express

ST credit card promotion

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The credit card issuer, Swisscard AECS AG, a joint venture between Credit Suisse and American Express ®, is the only Swiss company offering cards from the three leading credit card brands – American Express, MasterCard and Visa. Hence Swisscard customers benefit from innovative products and services that best match their varying needs.
Swisscard AECS AG is also responsible for maintaining and expanding the network of acceptance points for American Express in Switzerland.

Cooperation with Switzerland Tourism
Swisscard AECS AG has entered into a strategic partnership with Switzerland Tourism and the Switzerland Travel Centre to promote the American Express brand. This means that American Express is integrated into the marketing activities of Switzerland Tourism and STC as a "Preferred Credit Card".

The partnership between Switzerland Tourism, STC and Swisscard will result in the promotion of Switzerland as a holiday, travel and conference destination for national and international American Express cardholders as well as the development, through collaborations, of new customer segments and distribution channels.

Providers of tourist services such as hotels, restaurants, mountain railways and the retail sector will benefit by this direct integration into joint global marketing platforms. www.americanexpress.ch/selects



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