Enjoy tailor-made luxury vacation in luxury ski chalets or five star hotels at Switzerland’s “hot-spots” like Verbier, Zermatt, Gstaad or St.Moritz. Benefit equally from white glove services for shopping, organization of privileged medical treatments or boarding school counseling at Switzerland’s official premium service platform.

Let yourself be inspired by our fashionable Design & Lifestyle Hotels, where a stay becomes an experience, thanks to innovative architecture and a thrilling joie de vivre. Add striking locations, in buzzing city centres and breathtaking settings.

Golfing in Switzerland also represents untarnished nature, breathtaking mountain panoramas, Mediterranean landscapes and magnificent lake views. Discover our 91 golf courses here.

Precision timepieces, precious stones, exclusive gold-smithery and multifunctional penknives such as the famous Swiss Army Knife

Where can one enjoy genuine haute cuisine? And where a typical Raclette? Which wineries are worth a visit? Switzerland has so many gastronomic highlights, there is always something new to discover.