Pioneering
A land with values
Reliability, punctuality, political and economic stability: Switzerland is proud of what it does best. And although the country boasts unrivalled scenic beauty and variety, it has no raw materials – which is why research and development are accorded such great importance. No other country in the world invests so much per capita in pure research and new technologies. Thankfully, the results are there for all to see…
A stone’s throw away. Even from the largest Swiss cities it’s
easy to reach spectacular mountain landscapes in short order. Lakes and rivers are pure enough to drink from, while the alpine peaks give fresh perspective – and encourage fresh
thinking.
Resident in Switzerland. It feels good being at home in
Switzerland. Why else (apart from the spectacular scenery!) would world sports associations such as FIFA, UEFA and the International Olympic Committee have their headquarters here?
Variety guaranteed. Picturesque lakes and dazzling white glaciers, romantic palm-filled gardens and dramatic castles: this small country is packed with interest and variety. Experience it all in a single day – without the need for
rushing.
World-renowned institutions. Biotechnology, medical technology, communications, shared services, micro- and nanotechnology as well as environmental technology all
flourish here, regarded as the true engines of the Swiss economy.
Customs and traditions. Multicultural Switzerland has four
official languages and cultures: German, French, Italian and
Romansh. English is also widely spoken in business and academia.
Good value. Less expensive than you think, and well worth what you pay… Switzerland offers superb quality at an unbeatable price. If you want the best, expect a great deal.
Striving for conciliation. Some 200 international organisations are based in Switzerland, including the UN, the WHO and the Red Cross (which was founded by the Swiss citizen Henri Dunant). All value the fact that they operate from neutral territory.
Investing in the future. In terms of sustainability, little
Switzerland shows its stature, often leading the pack. This is confirmed by international studies such as the Environmental Performance Index (EPI), in which Switzerland takes first place.
