City guide Brig
The lovely old town with its stately houses, cosy inns and hotels will tempt you to linger awhile. Lively Bahnhofstrasse is great for shopping, and the Stockalper Palace in Brig is one of the most important baroque palaces in Switzerland.
The history of Brig is closely linked with the Simplon Pass, one of the most beautiful alpine passes which starts immediately beyond the city gates. Napoleon built a road through the Simplon Pass in the 19th century to move his armies, thus creating the first man-made road in the Alps.
Brig is a perfect starting point for an excursion to Zermatt or Saas-Fee, for example. It also lies along the route of the famous Glacier Express, which links Zermatt and St. Moritz. Going south, Brig is the most northerly border station for the Simplon railway tunnel to Italy. To the east, you pass through Goms, and the Furka Pass leads to central Switzerland; the Grimsel Pass into the Bernese Oberland; and the Nufenen Pass into the Ticino.
There are over 150 km of marked hiking trails on the Simplon and Lötschberg and in the Aletsch region. Cycle and mountain bike routes also abound. Experts will enjoy the tour to the Rosswald viewing plateau. The Brig Baths, one of the biggest open-air thermal centres in Switzerland, are thoroughly exhilarating.
There are skiing areas near Brig on the sunny terrace of Rosswald and in Rothwald on the Simplon road. The ski areas of the Aletsch are also close by as is Goms, a veritable paradise for cross-country skiers.
• Beach in Town – Top-class volleyball sheer enjoyment and a fun tournament make for a great summer beach feeling on the Brig town square (June).
• Alpine Town Festival - with some great names in Swiss music such as Patent Ochsner, Polo Hofer, Züri West, Florian Ast and many more meet for the big show on the town square in Brig (end of June).
• Upper Valais Film Days - grand winners cinema event. During one week award-winning films are shown in their original version on the Brig castle premises (end of August).