The new visitor centre at Chocolat Frey

Come on a magical journey with Chocolat Frey. The interactive chocolate trail at our visitor centre brings the world of cocoa beans and chocolate to life.

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Meet some of our staff, visit our aroma laboratory, feel what it’s like to be a delicious praline, and see a whole new side to chocolate at the varied "My Chocolate" show.

Experience the fascination of chocolate tasting and chocolate moulding - and even disguise yourself as a praline if you so wish. What kind of chocolate-lover are you really? Come and find the answer at Chocolat Frey. Chocolate moments for you, your friends and family.

  • Chocolate Trail: Fascinating facts about chocolate - from the plant to that sweet moment
  • Chocolate Show: An image-rich experience with extensive tasting
  • Chocolate moulding at Chocolat Frey: Create 2 chocolate bars of your own
  • I am chocolate: What kind of chocolate-lover are you really?
  • Praline Box: Dress yourself up as a praline
  • Café Frey with shop to round off a delightful visit

NEW: Poème Frey chocolate attraction with Röbi the robot, new chocolate and a live packaging machine. Select your favourite saying from 44 Poème texts.


  • Getting here: At the Aarau train station take the no. 1 bus that goes to Buchs and get off at the "Industrie" bus stop.
  • Note: Shop and café with terrace and playground. You may visit these without a ticket. See our website for details and prices of chocolate moulding lessons.
  • Info: Phone 062 836 24 25

SBB RailAway leisure shop

Combined offer: journey using public transport and leisure offer (also for existing tickets) to The new visitor centre at Chocolat Frey

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