Welcome to the World of Victorinox

The world famous Victorinox Swiss Army Knife has a long and fascinating past. This history is the focus of the newly opened Swiss Knife Valley Visitor Center in Brunnen.

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We have a range of highlights on offer for you at our 365 square metre centre – these include a show in our mini cinema featuring the prettiest spots in the Swiss Knife Valley. In fact, as soon as visitors enter the centre they may explore the Valley as a touch relief experience. We also have a multimedia presentation showing you how Victorinox Swiss Army Knives are manufactured.

By appointment, you may arrange to make a pocket knife all by yourself in our basement area under the guidance of one of our experts. We also have an interactive presentation detailing the history of our knives and the milestones of Victorinox’s past, while themed exhibitions present a range of special exhibits. You may even go on expedition at our Story Corner.

Victorinox has its own brand store on the ground floor. Enjoy delicious regional specialities at the Swiss Knife Valley Shop (1st floor). And, last but not least, visitors may also view presentations by local tourism and commercial enterprises.

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Opening hours:

  • Mon-Fri 10 am - 6.30 pm
  • Sat 10 am - 5 pm
  • Sun 10 am - 5 pm (may to october)
  • Free admission

2 Comments

  • 1
    Lauriate Roly Jobin.

    I'm 84 and I have owned a Swiss knife all my life. My best friend Walter, in Switzerland, gave me another one when I turned 55, and now I own two. They are magic; They can do anything. "When it comes to knives, my motto has always been, "Keep it Swiss". Lauriate Roly Jobin.

    Thursday, Jul 28, 2011 9:00 PM

  • 2
    Anthony Maynard

    As I am turned seventy two my wife bought me a Swiss Army Knife for our forty fifth wedding anniversary this March. I must say that since I clipped this knife to my belt I have been able to use it in everything I try to do. I am overjoyed with the performance of this knife.

    Tuesday, Jul 26, 2011 5:31 PM

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