Lucerne, the gateway to central Switzerland, sited on Lake Lucerne, is embedded within an impressive mountainous panorama. Thanks to its attractions, its souvenir and watch shops, the beautiful lakeside setting and the nearby excursion mountains of the Rigi, Pilatus and Stanserhorn, the town is a destination for many travel groups and individuals on their journey through central Switzerland.
Not many cities have managed to retain their historic features quite as successfully as Bern, the capital of Switzerland. The old town of Bern is a UNESCO World Heritage Site and thanks to its 6 kilometres of arcades - the locals refer to them as 'Lauben' - boasts on of the longest weather-sheltered shopping promenades in Europe.
Home to 40 museums, the city of culture for connoisseurs has the highest concentration of museums in the country. Basel also has a beautiful Old Town, modern architecture, and the Rhine – an inviting spot to rest a while.
As a «metropolis of experiences» by the water, with a magnificent view of the snowcapped Alps on the horizon, Zurich offers a unique mixture of attractions – over 50 museums and more than 100 art galleries, international fashion labels and Zurich designs, and the most flamboyant and lively nightlife in Switzerland. Recreational activities range from a visit to the riverside and lakeside bathing areas in the very heart of the city, to a spectacular hike on the Uetliberg mountain.