As a “metropolis of experiences” by the water, with a magnificent view of the snowcapped Alps on the horizon, Zürich offers a unique mixture of attractions – over 50 museums and more than 100 art galleries, international fashion labels and Zürich designs, and the most flamboyant and lively nightlife in Switzerland. Recreational activities range from a visit to the riverside and lakeside bathing areas in the very heart of the city, to a spectacular hike on the Uetliberg mountain.
Lugano, the largest town in the holiday region of Ticino, is not only Switzerland's third most important financial centre and a conference, banking and business centre, but also a town of parks and flowers, villas and sacred buildings. With Mediterranean flair, Lugano offers all the advantages of a world-class city, combined with the cachet of a small town.
Switzerland’s oldest city charms visitors with its fine mountain setting, twisting alleys and historic buildings. Numerous boutiques, restaurants, bars, museums and galleries in the largely traffic-free Old Town create a Mediterranean-style atmosphere.
Lucerne, the gateway to central Switzerland, sited on Lake Lucerne, is embedded within an impressive mountainous panorama. Thanks to its attractions, its souvenir and watch shops, the beautiful lakeside setting and the nearby excursion mountains of the Rigi, Pilatus and Stanserhorn, the town is a destination for many travel groups and individuals on their journey through central Switzerland.