Simply grand. A slight haze tints quiet rivers with subtle pastel hues. Impressively vast roofs shelter prosperous Emmental farmhouses. Or a stroll through Bern along six kilometres of arcades lining the streets of the old city. Busy market stalls liven up squares, and pubs and restaurants with plenty of character serve wholesome food under ancient arched ceilings, while small theatres in cellars below the arcades offer stimulating entertainment.
Unlimited freedom. Switzerland was born when the good people of Uri, Schwyz and Unterwalden formed an alliance at the Rütli. Here, in Central Switzerland, is the Schöllenen Bridge which made north-south travel across the Gotthard range possible, and here, in 1871, Europe's first cog railroad up to Rigi marked the beginning of tourism as we know it.
The Italian flair of Switzerland. The Mediterranean region seems to begin on the southern side of the Alps. There is a feel of Italy, with palm trees at clean beaches and lanes and alleyways leading to piazzas and churches.
Zürich is top for leisure and pleasure. Gentle hills, peaceful woods, the unpolluted lakes and rivers, picturesque villages - and all just a stone's throw from the Alps. Zürich is the ideal starting point for all kinds of varied excursions.