Intelligent smartphone app for Lake Geneva Region Tourist Office

Lausanne - CHUV Ouest - Switzerland

Lausanne - CHUV Ouest - Switzerland

Lausanne - CHUV Est - Switzerland

Lausanne - CHUV Est - Switzerland

Lausanne - CHUV Sud - Switzerland

Lausanne - CHUV Sud - Switzerland

The Lake Geneva Region Tourist Office is launching a new intuitive, intelligent and innovative mobile app for iOS and Android smartphones. This free tourism promotional tool offers users a groundbreaking system of customised recommendations sent in real time.

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The app works like an interactive guide drawing on three different sources of information: the answers to questions about the user’s interests; information relating to his/her geographical location and environmental factors; and finally various information obtained from how he/she uses the app. Taking these factors into account, the app only suggests activities and sites that may be of interest to the user. It also includes a map of the region so the visitor can locate points of interests listed by category. The map can also be activated in “augmented reality” mode so users can view local sites virtually.
Free and available in French, German and English, the app, called Vaud:Guide, can be downloaded from the App Store and Google Play. Once installed, it can be used offline (except for online reservations), so roaming costs can be avoided.

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