Several hundred thousand visitor reviews from over 250 websites worldwide were analysed in terms of service orientation. Instead of focusing on location and facilities, we were interested in the attentiveness of the staff, their readiness to help and ability to anticipate guets' wishes. This resulted in a hospitality score, which was then validated by the jury.
- Jürg Schmid, CEO Switzerland Tourism, Zurich
- Kurt Aeschbacher, moderator, TV host, Swiss Radio and Television, Zurich
- Thomas Allemann, Head of member services, hotelleriesuisse, Bern
- Dr. Monika Bandi, Head of Research Unit Tourism, CRED, University of Bern
- Urs Heller, Managing Director, Magazines Switzerland, Zurich
- Daniel C. Jung, Vice-director, GastroSuisse, Zürich
- Prof. Michel Rochat, General director, Ecole hôtelière de Lausanne