New statistics of the meetings sector are proof of how important this segment is for Switzerland. The first comprehensive statistical survey of the meetings segment covering all events with ten or more participants indicates that 19% of the hotel overnight stays recorded in 2011 were generated by visitors attending meetings. Consequently, Switzerland Tourism’s intensified segment-based marketing activities abroad, as well as the current substantial investments in congress and hotel infrastructures, are of crucial importance to guarantee Switzerland’s position as a top destination in the meetings sector.
Have a look at our Press Releases for more information:
Have a look at our Press Releases for more information:
