Intro

The traditional Swiss Victorinox brand has another flagship store in Switzerland; as the home of the original "Swiss Army Knife" opens another store on the prominent Rennweg 58 in Zurich.

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In the Zurich flagship store visitors discover a variety of products presented in a contemporary and innovative design of their own. These include not only the popular "Swiss Army Knives", instead household and professional cooking knives, watches, luggage, a special range of clothing and an own perfume.

Special attention is paid to the centerpiece of the brand: an interactive station designed specifically for the Zurich business, through which customers can select their own Swiss Army Knife. All Victorinox products, as well as the harmonious design concept of the Zurich Stores, embody the philosophy and solid values of the company; smooth functioning, innovation and iconic design.

Interior features so typical for the Victorinox brand include oak for longstanding tradition; steel as foundation of knife production, concrete embodying modernity and the color red - the traditional color of the Swiss Army Knife - core product of the Victorinox brand.

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