Intro

The little canton of Zug is known as “Switzerland’s cherry country”.

In spring, a sea of pink cherry blossom covers the landscape; when the cherries are ripe, the start of the harvest season is celebrated with the “Chriesisturm”, a 300-year-old tradition that sees teams of men, women and children race through the streets of the Old Town carrying long ladders. Afterwards, there’s cherry sausage, cherry cream and cherry beer for all.

If you want to know more about this red fruit, we recommend that you book a guided tour through Zug Tourism: Guided cherry tour, guided cherry cake tour or cherries ahoy. The "Zug Cherry Cake Museum" located near the Treichler company, inventors of the Zug Cherry Cake, houses over 200 original exhibits, documents and pictures from the 100-year history of the Zug Cherry Cake in the form of an artistic installation.

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Culture

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Contact

IG Zuger Chriesi
Postfach 1258
6301  Zug
Switzerland

Phone  +41 (0)41 728 22 31
kontakt@zugerchriesi.ch
zugerchriesi.ch
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Overview

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Overview
Zug
Zurich Region
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Contact

IG Zuger Chriesi
Postfach 1258
6301 Zug
Phone  +41 (0)41 728 22 31
zugerchriesi.ch
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Travel information: Zug

  • Zug Sato Code Escape Room across Zug

    The Game is available in English, Italian and GermanTickets for the Escape Room across Zug... from CHF 13
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    Learn more about Sato Code Escape Room across Zug
  • Zug "The Sasso Society" Outdoor Escape Game Zug

    This escape game guides you and your team through the heart of Zug. The challenges grow more... from CHF 14
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    valid: 26.08.2025 - 25.08.2026

    Learn more about "The Sasso Society" Outdoor Escape Game Zug
  • Zug Zugerberg paragliding tandem

    Experience a tandem paragliding flight from Zugerberg and enjoy magnificent views of Lake Zug. The... from CHF 200
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    valid: 27.08.2025 - 31.08.2025

    Learn more about Zugerberg paragliding tandem
  • Zug Foxtrail GO Zug digital scavenger hunt

    In the digital scavenger hunt “Foxtrail GO Zug” you solve puzzles, collect points, and rediscover... from CHF 19
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    valid: 26.08.2025 - 25.08.2026

    Learn more about Foxtrail GO Zug digital scavenger hunt
  • Zug "Catch the Agent" GPS game in Zug for team events

    This interactive spies game takes place right in the middle of Zug city. You chase opposing teams... from CHF 10
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    valid: 31.08.2025 - 31.03.2026

    Learn more about "Catch the Agent" GPS game in Zug for team events
  • Zug Ticket Zugerberg from Schönegg

    Take this ticket from Schönegg to the Zugerberg. The funicular takes about 6 minutes. from CHF 12
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    valid: 26.08.2025 - 26.10.2025

    Learn more about Ticket Zugerberg from Schönegg
  • Zug "Beat the groom" in Zug: action-packed stag party

    Take the wedding party on an action-packed city rally through Zug to see the groom off into... from CHF 299
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    valid: 16.09.2025 - 25.08.2026

    Learn more about "Beat the groom" in Zug: action-packed stag party