Touristic Regions

The Lucerne-Lake Lucerne region is emblematic of Switzerland and offers plenty of variety with things to see and a host of nature experiences. Explore the mountains with the unbeatable panoramas, idyllic lakes around Lake Lucerne and the city of Lucerne itself.

The Diemtigtal, winner of the 1986 Wakker Award, is an idyllic, 16-km long side valley of the Simmental Valley, which is noted for its natural beauty. There are many offers, which are compatible with sustainable tourism, all of them ideal for families and vacationers in search of rest and relaxation.

The authentic Schwyz experience world at the heart of Switzerland presents the very best of nature, adventure, culture and history: from the primitive Muotathal valley to the monastery of Einsiedeln and the Swiss Knife Valley Visitor’s Center.

Discover the Aletsch Arena, the Valais holiday paradise with the car-free destinations of Riederalp, Bettmeralp and Fiescheralp. The centrepiece is the Great Aletsch Glacier, an UNESCO World Heritage Site. Experience the ice stream up close – while hiking, skiing or on a glacier tour.

Just north of the city of Zuerich one will find beautiful nature scenery with historic townships, excellent restaurants and exclusive accommodation options.

The canton Jura inspires with lots of nature – ideal for hiking, biking or horseback riding. In winter, cross-country ski trails and snowshoe trails beckon. Explore towns such as Porrentruy in the Ajoie or St-Ursanne on the Doubs. Discover dinosaur tracks, cheese dairies and the Freiberg horses.

Here in Vaud the pinnacle of the watchmakers’ art rubs shoulders with rustic agriculture and beautiful lakes are found next to alpine glaciers. Admire the Olympic city of Lausanne, the UNESCO World Heritage site of Lavaux, cultural treasures such as Chillon Castle and natural beauties such as Lac de Joux.

Lake Zug is idyllically situated between gently rolling hills and the snow-capped Alps. Whether you are strolling along the lake promenade, taking a leisurely boat ride or watching the legendary sunset, you will experience pure Switzerland here.

The Moosalp Region is an authentic Alpine mountain landscape that is ideal for nature-lovers interested in sports, culture and recreation. The villages at the foot of Moosalp offer a fantastic, sweeping view of the Rhone Valley, the Mischabel Chain, the Weisshorn Group and the Valaisian and Bernese Alps.

Traveling from Lake Thun in a westerly direction, the Simmen Valley opens up. The pyramid-shaped Niesen and the Stockhorn preside over the imposing entrance to the valley. The hiking-mountain and vantage point beckon with an imposing panoramic view of 200 peaks.

Ticino is the sunniest region in Switzerland. With its beautiful landscapes, mountains, palm trees, lakes and many charming towns and villages, there are plenty of reasons why the southernmost canton of Switzerland is one of the most popular destinations for holidays and excursions.

Graubünden is the largest holiday region in Switzerland. It offers untouched nature, fantastic mountains and alpine panoramas or picturesque villages. Whether you’re skiing in Davos, hiking in the Engadine or relaxing in St. Moritz, Graubünden is a paradise for nature lovers.

La Tzoumaz is a discreet, tranquil, family resort situated half way between Martigny and Sion.

First-rate wellness hotels and natural wellness factors: well-being at the heart of Switzerland.

Since more than a century visitors delight in the holiday resorts of the Vaud Alps, their traditional infrastructure- and of course huge quantity of leisure proposals for all seasons in the year.

Val d’Hérens (Eringer Valley) stretches from the Rhone Valley near Sitten to the foot of Dent Blanche, Dent d'Hérens, Mont Collon and Mont Blanc de Cheilon. Centuries-old villages with their typical dwellings lean against steep slopes.

In addition to Kandersteg and the world-famous Lake Blausee, Reichenbach and the Kiental Valley are true insider tips. The beautiful mountain villages have retained their rural character. A wide range of hotels, apartments, mountain hostels, campsites and cozy restaurants give the villages the typical charm of the Bernese Oberland.

Whether by "Trenino Rosso" or "Bernina Express", the red train compositions of the Rhaetian Railway or by car: the journey from the Engadine to the southern valley Valposchiavo, all the way to the Italian border takes you through some of Switzerland's most varied countryside.

On the borders of the Jura Mountains Area is the Bernese Jura a welcome land which invites you to live the nature. Between lake and mountain, forest and pasture, the richness of the fauna and the variety of the flora, your curiosity will be aroused! Relaxation place or land of adventure, the Bernese Jura offers you an escapist space to go in for sport all year round.

The La Gruyère region invites you to relax and enjoy. Discover Gruyères with its castle, the show dairy and the Giger Museum. Let yourself be surprised by the far-reaching view from the Moléson. Treat yourself to a trip to Lake Gruyère with the Maison Cailler or wellness in Charmey.

Nestled in the foothills of Mont Blanc is the Pays du Saint Bernard, the gateway to Italy. The legendary Hospice du Grand Saint Bernard and its dogs symbolise the welcome and human warmth perpetuated over centuries by the Canons of the Grand Saint Bernard.

This Ticino hill landscape ranges from the Gulf of Agno on Lake Lugano to Monte Lema. Picturesque Ticinese villages, narrow mountain lanes and vast chestnut forests define the region, which is ideal for hiking and biking tours.

Malcantone, the gently rolling, densely grown hilly landscape that extends from Lake Lugano to Monte Lema, had for centuries only one main one staple: The chestnut. Picturesque Ticinese villages, narrow mountain roads and extensive chestnut forests characterize this region. Bicyclists, and especially hikers, find excellent conditions here.

Val Lumnezia, Surselva’s largest side valley, which stretches from Ilanz towards the south, is a sunny alpine valley with a stunning panorama. It is regarded as a small but beautiful natural vacation destination.

Lötschental lies embedded in an imposing mountain landscape between the Valaisian and Bernese Alps. The mostly undeveloped valley with its still authentic villages lures visitors to enjoy a vacation in pristine surroundings, far from the large tourism centers.

The diverse vacation region between Lake Walen and Sarganser Land in Eastern Switzerland gets its name from Johanna Spyri’s world famous Heidi story. Well-known destinations include the skiing and hiking regions of Flumserberg and Pizol as well as the thermal, wellness and golf oasis of Bad Ragaz.

The Jungfrau-Aletsch Region was chosen as the first Alpine UNESCO World Natural Heritage Site in 2001. At its heart lies the mighty rock massif of the Eiger, Mönch and Jungfrau and the glacial landscape around the Great Aletsch Glacier.

Outside Winterthur, about 40 minutes away from Zurich, is where the canton's “green lung” begins. Bucolic charm and elongated vineyards stretch all the way to Germany and the western arm of Lake Constance.

In the heart of the Valais Chablais, the Region Dents du Midi lies in the middle of the large Portes du Soleil ski area. A large outdoor playground for active guests, it offers fantastic views of the surrounding mountain ranges with peaks over 3,000m high and a wide range of activities throughout the year.

Nendaz high above the Rhône Valley: the Valais holiday resort inspires with its huge “4 Vallées” winter sports area and its extensive hiking network, taking visitors from bisses to glaciers. Experience the “Japanese Garden”, the Cleuson reservoir and Mont Fort with a sensational Alpine backdrop.

Just a few kilometres from the well-known Ticino resorts of Locarno and Ascona are the unspoilt romantic valleys known as the Valli di Locarno. The most well-known are the Centovalli, the Onsernone, Maggia and Verzasca valleys.

The small village of Arolla in the Val d'Hérens (Eringer Valley) lies at the foot of majestic mountain peaks and is the starting point for various hiking and ski tours.

In the heart of the Vaud Alps, the Leysin-Les Mosses-La Lécherette ski resorts not only have 100km of groomed pistes between them, but also impress with many other activities.

The village is regarded as one of the most beautiful in the Upper Engadine and enchants with its intact nature of an authentic Romanesque village. Here, numerous patrician houses such as the Chesa Planta proudly line the way, many of which with typical bay windows and picturesque etchings, and mysterious alleyways invite you to explore the moving past.

The idyllic Zurich Oberland is not far from Zurich. In the heart of this hiking and cycling area lies not only the highest mountain in the Canton of Zurich, but also the highest waterfall.