Le Grand Hôtel du Vin

On Friday, January 22, and Saturday, January 23, 2027, the Hotel Schweizerhof Luzern will open its rooms for the third time to host the pop-up wine hotel “Le Grand Hôtel du Vin.” Instead of standing at exhibition booths, guests will walk from room to room and sample their way through the Swiss wine landscape.

In the hotel rooms, 25 winemakers from various wine-growing regions across Switzerland will be pouring their wines. They’ll be at the tables themselves, talking about their wineries and highlighting what sets their wines apart—in style, grape variety, and origin.

No prior knowledge is required to attend. Whether you’re a wine connoisseur or a beginner, whether you’re alone, as a couple, or in a group: Conversations with the producers are at the heart of the event.

Admission and Wine Tokens

Admission includes a leaflet listing all the winemakers and the themed rooms, your first glass of Swiss wine, and a goodie bag. Additional wine tokens for CHF 6.00 are available on-site. They can be redeemed in the hotel rooms and themed areas, either for four tasting-sized glasses of wine served by a host or hostess, or for one deciliter of a selected wine. The wineries receive a direct reimbursement of CHF 5.00 per glass.

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