Touristic Regions

Malcantone, the gently rolling, densely grown hilly landscape that extends from Lake Lugano to Monte Lema, had for centuries only one main one staple: The chestnut. Picturesque Ticinese villages, narrow mountain roads and extensive chestnut forests characterize this region. Bicyclists, and especially hikers, find excellent conditions here.

The La Gruyère region invites you to relax and enjoy. Discover Gruyères with its castle, the show dairy and the Giger Museum. Let yourself be surprised by the far-reaching view from the Moléson. Treat yourself to a trip to Lake Gruyère with the Maison Cailler or wellness in Charmey.

On the borders of the Jura Mountains Area is the Bernese Jura a welcome land which invites you to live the nature. Between lake and mountain, forest and pasture, the richness of the fauna and the variety of the flora, your curiosity will be aroused! Relaxation place or land of adventure, the Bernese Jura offers you an escapist space to go in for sport all year round.

Nestled in the foothills of Mont Blanc is the Pays du Saint Bernard, the gateway to Italy. The legendary Hospice du Grand Saint Bernard and its dogs symbolise the welcome and human warmth perpetuated over centuries by the Canons of the Grand Saint Bernard.

This Ticino hill landscape ranges from the Gulf of Agno on Lake Lugano to Monte Lema. Picturesque Ticinese villages, narrow mountain lanes and vast chestnut forests define the region, which is ideal for hiking and biking tours.

The authentic Schwyz experience world at the heart of Switzerland presents the very best of nature, adventure, culture and history: from the primitive Muotathal valley to the monastery of Einsiedeln and the Swiss Knife Valley Visitor’s Center.

The Diemtigtal, winner of the 1986 Wakker Award, is an idyllic, 16-km long side valley of the Simmental Valley, which is noted for its natural beauty. There are many offers, which are compatible with sustainable tourism, all of them ideal for families and vacationers in search of rest and relaxation.

The Lucerne-Lake Lucerne region is emblematic of Switzerland and offers plenty of variety with things to see and a host of nature experiences. Explore the mountains with the unbeatable panoramas, idyllic lakes around Lake Lucerne and the city of Lucerne itself.

Here in Vaud the pinnacle of the watchmakers’ art rubs shoulders with rustic agriculture and beautiful lakes are found next to alpine glaciers. Admire the Olympic city of Lausanne, the UNESCO World Heritage site of Lavaux, cultural treasures such as Chillon Castle and natural beauties such as Lac de Joux.

Lake Zug is idyllically situated between gently rolling hills and the snow-capped Alps. Whether you are strolling along the lake promenade, taking a leisurely boat ride or watching the legendary sunset, you will experience pure Switzerland here.

Discover the Aletsch Arena, the Valais holiday paradise with the car-free destinations of Riederalp, Bettmeralp and Fiescheralp. The centrepiece is the Great Aletsch Glacier, an UNESCO World Heritage Site. Experience the ice stream up close – while hiking, skiing or on a glacier tour.

Just north of the city of Zuerich one will find beautiful nature scenery with historic townships, excellent restaurants and exclusive accommodation options.

The canton Jura inspires with lots of nature – ideal for hiking, biking or horseback riding. In winter, cross-country ski trails and snowshoe trails beckon. Explore towns such as Porrentruy in the Ajoie or St-Ursanne on the Doubs. Discover dinosaur tracks, cheese dairies and the Freiberg horses.

The Moosalp Region is an authentic Alpine mountain landscape that is ideal for nature-lovers interested in sports, culture and recreation. The villages at the foot of Moosalp offer a fantastic, sweeping view of the Rhone Valley, the Mischabel Chain, the Weisshorn Group and the Valaisian and Bernese Alps.

Traveling from Lake Thun in a westerly direction, the Simmen Valley opens up. The pyramid-shaped Niesen and the Stockhorn preside over the imposing entrance to the valley. The hiking-mountain and vantage point beckon with an imposing panoramic view of 200 peaks.

Numerous interesting hikes, including visits to monuments and sights of interest, are your to enjoy in the Valle Riviera valley – at the same time testifying the artistic and historical value of the ancient tracks left by the people in the valley.

Valais is the place where the River Rhône rises, where the mountains almost reach the sky and the raclette tastes best. Explore Zermatt at the foot of the Matterhorn. Discover the Rhone Valley and the unspoiled side valleys. Marvel at the imposing Aletsch Glacier.

Located in the heart of Central Switzerland, between Schwyz and Einsiedeln, the Mythenregion may be quickly and easily reached from all directions. From Zürich in about 45 minutes and from Lucerne/Zug in 30 minutes.

Through the Val Ferrera the way leads to Cröt, from where the road winds up to Cresta over numerous bends. Cresta lies at 1,958 meters above sea level and is the main town of the Avers municipality, and Juf is found at the far end of the valley. Europe’s highest permanently inhabited community lies at an altitude of over 2,100 meters above sea level.

The Bündner Herrschaft, located in the northernmost corner of Graubünden, is the gateway to the canton. Its excellent Blauburgunder wines made the region famous as a winegrowing region. The fairly small vacation region has at its center the town of Maienfeld, home of Heidi - the world-famous children’s book character.

Nestled between the mighty Säntis massif and the seven Churfirsten peaks, the resorts of Alt St. Johann, Unterwasser and Wildhaus are among the highest-lying municipalities in Toggenburg. Eastern Switzerland's largest winter sports area is just one hour from the airport and Zurich.

The Trient Valley (Vallée du Trient) links Martigny in Lower Valais via the border town of Le Châtelard with Chamonix, the well-known French resort at the foot of Mont Blanc. The Trient Valley is an untouched natural paradise with wild gorges, grottos, dinosaur tracks, and one of the Alps’ most beautiful glaciers.

The picture-book landscape of the Seetal (Lake Valley), with its castles and palaces, romantic villages and the pristine shorelines of Lake Hallwiler and Lake Baldegger, is a singularly beautiful excursion destination for sports-minded visitors and families.

Off the beaten track? A far cry from mass tourism? And still breathtakingly beautiful? The incredible becomes credible in the Aargau-Solothurn region. Every time. And everywhere. Idyllic, untouched landscapes, small towns with urban attractions and sports facilities that will get you up to speed quickly. Aargau-Solothurn is a region of great diversity, constant surprises and endless beauty. From national cultural events and wellness oases that are second to none to internationally-renowned jewels of the baroque – this region has it all. Just a little more personal and beautiful. Now let’s get going before everyone discovers the Aargau-Solothurn region.

Vully is the sun-kissed riviera of Lake Murten, opposite the town of Murten. At just 653m, Mont Vully is a fantastic panoramic peak. From its summit, visitors can gaze across vineyards and lakes to the snowy mountains of the Bernese Alps.

The Canton of Basel Land at the gates of the city of Basel boasts a variety of beautiful landscapes, impressive natural and cultural jewels. There is a lot to discover in the region of Basel, whether one travels in the footsteps of the Romans, cruises on the Rhine, or undertakes a biking tour in the Jura.

The region of Obersaxen Mundaun is a vacation destination for experiencing nature and culture. The hamlets of Obersaxen (a typical Walser community with 29 farms) and Mundaun (Surcuolm & Flond) are located on a 12 km long sun terrace at 1,072 to 1,430 meters above sealevel.

The many sunny days, the clear air, the Maloja wind: the Engadin lends itself perfectly to aquatic and winter sports. Discover the beautiful Engadin lakes, mountains such as the Bernina, Corvatsch and Corviglia, villages such as Pontresina, Bever, Zuoz – and of course St. Moritz.

Have you ever heard of the Swiss Freiamt located in the Aargau Reuss and Bünz valley? In between the Lindenberg hills and rivers, there is embedded a little known but very charming landscape which waits to be discovered by foot or bike.

Lower Engadine guarantees restorative relaxation during your active vacations . With the holiday resorts of Scuol, Valsot and Zernez, its picturesque mountain villages and the Swiss National Park, hiking, biking, rafting and nature adventures await. Many pass crossings enable discovery trips into neighboring valleys and countries.

The Fribourg region combines alpine landscapes, idyllic lakes and vibrant culture in a unique way. Between tradition and modernity, charming villages, historic towns and relaxing nature await you. Discover a region that is authentic and inviting - perfect for culture and nature lovers.

From the Jura Arc to Lakes Biel, Neuchâtel, and Murten – the Jura & Three-Lakes Region combines rolling hills, forest pastures, and shimmering lakes with historic towns, watchmaking tradition, and a touch of French flair. A perfect destination for lovers of nature and culture alike.

This much-loved holiday destination on the Gotthard massif has a lot to offer. From the mild southern shores of Lake Urner and the picturesque villages - often under preservation order - or the romantically wild valleys, to the idyllic mountain lakes and the gleaming snow fields of the majestic mountains, many of them over 3,000 m high.

Located in the southernmost corner of Switzerland, the Mendrisiotto Region extends up to the Italian border. This important commercial and tourist transit zone offers a vast hilly landscape away from the expressway and is therefore ideal for hiking and biking tours. The “grotti” – traditional small inns – are a source of welcome refreshment.

The diversity of the rocky substratum, the forests, pools, rivers and limestone plateaus means that Ajoie, although it looks small on the map of Switzerland, has a rich and stunning landscape.