Tourism
Overview
Intro
How did Switzerland become a popular travel destination?
How did Switzerland become a popular travel destination? The exhibition takes visitors on a journey through time past defining moments of the history of tourism in Switzerland – from the grand tours of British aristocrats right up to the Instagram hotspots of today. On the way, we encounter landmark events that have enabled, promoted, temporarily prevented, or fundamentally changed travel to and in Switzerland.
In the course of the Enlightenment and the age of Romanticism, the alpine country changed from being an area one passed through to a travel destination in itself. The alpine landscape became idealized as a space of untouched nature and safe travel, two features that define Switzerland’s touristic image of self to this day. The exhibition tells of early travellers such as Johann Wolfgang von Goethe, of British climbers who were the first to conquer four-thousand-metre-high peaks, and of the luxurious hotel palaces of the Belle Epoque. In the 20th century, travel finally became a mass phenomenon – from camping trips to the Ticino to ski holidays in the Alps.
Today, the tourism industry is caught between the pressure to succeed and the need to act responsibly: climate change, global crises, and digitalization are evermore impacting on travel. Topics such as the lack of snow, “cold beds”, and “overtourism” are challenges that the tourist industry has to face up to. The exhibition offers space to reflect on one’s own travel habits and Switzerland’s future as a holiday destination.
| Provider | |
|---|---|
| Contact address |
Forum Schweizer Geschichte Schwyz
Zeughausstrasse 5 6430 Schwyz +41 41 819 60 11 ForumSchwyz@nationalmuseum.ch |
| Event Homepage | http://www.nationalmuseum.ch |
| Opening hours |
01.08.2026: 10:00–17:00, 15.08.2026: 10:00–17:00, 01.11.2026: 10:00–17:00, 11.11.2026: 10:00–17:00, 08.12.2026: 10:00–17:00 geschlossen, 24.12.2026: 10:00–14:00, 25.12.2026: ganzer Tag geschlossen, 26.12.2026: 10:00–17:00, 31.12.2026: 10:00–14:00
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The content presented here is provided and updated by regional/local tourist offices or event organisers, which is why Switzerland Tourism is unable to guarantee the correctness of the contents.
Event dates
- 20 June 2026
- 21 June 2026
- 23 June 2026
- 24 June 2026
- 25 June 2026
- 26 June 2026
- 27 June 2026
- 28 June 2026
- 30 June 2026
- 01 July 2026
- 02 July 2026
- 03 July 2026
- 04 July 2026
- 05 July 2026
- 07 July 2026
- 08 July 2026
- 09 July 2026
- 10 July 2026
- 11 July 2026
- 12 July 2026
- 14 July 2026
- 15 July 2026
- 16 July 2026
- 17 July 2026
- 18 July 2026
- 19 July 2026
- 21 July 2026
- 22 July 2026
- 23 July 2026
- 24 July 2026
- 25 July 2026
- 26 July 2026
- 28 July 2026
- 29 July 2026
- 30 July 2026
- 31 July 2026
- 01 August 2026
- 02 August 2026
- 04 August 2026
- 05 August 2026
- 06 August 2026
- 07 August 2026
- 08 August 2026
- 09 August 2026
- 11 August 2026
- 12 August 2026
- 13 August 2026
- 14 August 2026
- 15 August 2026
- 16 August 2026
- 18 August 2026
- 19 August 2026
- 20 August 2026
- 21 August 2026
- 22 August 2026
- 23 August 2026
- 25 August 2026
- 26 August 2026
- 27 August 2026
- 28 August 2026
- 29 August 2026
- 30 August 2026
- 01 September 2026
- 02 September 2026
- 03 September 2026
- 04 September 2026
- 05 September 2026
- 06 September 2026
- 08 September 2026
- 09 September 2026
- 10 September 2026
- 11 September 2026
- 12 September 2026
- 13 September 2026
- 15 September 2026
- 16 September 2026
- 17 September 2026
- 18 September 2026
- 19 September 2026
- 20 September 2026
- 22 September 2026
- 23 September 2026
- 24 September 2026
- 25 September 2026
- 26 September 2026
- 27 September 2026
- 29 September 2026
- 30 September 2026
- 01 October 2026
- 02 October 2026
- 03 October 2026
- 04 October 2026
- 06 October 2026
- 07 October 2026
- 08 October 2026
- 09 October 2026
- 10 October 2026
- 11 October 2026
- 13 October 2026
- 14 October 2026
- 15 October 2026
- 16 October 2026
- 17 October 2026
- 18 October 2026
- 20 October 2026
- 21 October 2026
- 22 October 2026
- 23 October 2026
- 24 October 2026
- 25 October 2026
- 27 October 2026
- 28 October 2026
- 29 October 2026
- 30 October 2026
- 31 October 2026
- 01 November 2026
- 03 November 2026
- 04 November 2026
- 05 November 2026
- 06 November 2026
- 07 November 2026
- 08 November 2026
- 10 November 2026
- 11 November 2026
- 12 November 2026
- 13 November 2026
- 14 November 2026
- 15 November 2026
- 17 November 2026
- 18 November 2026
- 19 November 2026
- 20 November 2026
- 21 November 2026
- 22 November 2026
- 24 November 2026
- 25 November 2026
- 26 November 2026
- 27 November 2026
- 28 November 2026
- 29 November 2026
- 01 December 2026
- 02 December 2026
- 03 December 2026
- 04 December 2026
- 05 December 2026
- 06 December 2026
- 08 December 2026
- 09 December 2026
- 10 December 2026
- 11 December 2026
- 12 December 2026
- 13 December 2026
- 15 December 2026
- 16 December 2026
- 17 December 2026
- 18 December 2026
- 19 December 2026
- 20 December 2026
- 22 December 2026
- 23 December 2026
- 24 December 2026
- 25 December 2026
- 26 December 2026
- 27 December 2026
- 29 December 2026
- 30 December 2026
- 31 December 2026
- 01 January 2027
- 02 January 2027
- 03 January 2027
- 05 January 2027
- 06 January 2027
- 07 January 2027
- 08 January 2027
- 09 January 2027
- 10 January 2027
- 12 January 2027
- 13 January 2027
- 14 January 2027
- 15 January 2027
- 16 January 2027
- 17 January 2027
- 19 January 2027
- 20 January 2027
- 21 January 2027
- 22 January 2027
- 23 January 2027
- 24 January 2027
- 26 January 2027
- 27 January 2027
- 28 January 2027
- 29 January 2027
- 30 January 2027
- 31 January 2027
- 02 February 2027
- 03 February 2027
- 04 February 2027
- 05 February 2027
- 06 February 2027
- 07 February 2027
- 09 February 2027
- 10 February 2027
- 11 February 2027
- 12 February 2027
- 13 February 2027
- 14 February 2027
- 16 February 2027
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- 18 February 2027
- 19 February 2027
- 20 February 2027
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- 23 February 2027
- 24 February 2027
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- 26 February 2027
- 27 February 2027
- 28 February 2027
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- 09 March 2027
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- 16 March 2027
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- 23 March 2027
- 24 March 2027
- 25 March 2027
- 26 March 2027
- 27 March 2027
- 28 March 2027
- 30 March 2027
- 31 March 2027
- 01 April 2027
- 02 April 2027
- 03 April 2027
- 04 April 2027
- 06 April 2027
- 07 April 2027
- 08 April 2027
- 09 April 2027
- 10 April 2027
- 11 April 2027
- 13 April 2027
- 14 April 2027
- 15 April 2027
- 16 April 2027
- 17 April 2027
- 18 April 2027
- 20 April 2027
- 21 April 2027
- 22 April 2027
- 23 April 2027
- 24 April 2027
- 25 April 2027
- 27 April 2027
- 28 April 2027
- 29 April 2027
- 30 April 2027
- 01 May 2027
- 02 May 2027
Discover the surroundings
Forum Schweizer Geschichte Schwyz
Zeughausstrasse 5
Hofmatt
6430
Schwyz
Switzerland
Phone
+41 (0)41 819 60 11
Fax +41 (0)58 466 80 10
ForumSchwyz@nationalmuseum.ch
forumschwyz.ch