Do you want to create content for Switzerland?

Switzerland Tourism is launching the YouTube Creator Residency — a year-long collaboration with content creators from around the world. Selected creators will develop original video formats for the Switzerland Tourism YouTube channel and reach a global audience with full creative freedom.

As part of the YouTube Creator Residency, we invite you to collaborate with us over the course of one year and turn your unique perspective into an ongoing mini-series on the Switzerland Tourism YouTube channel. Together, we aim to showcase Switzerland through creator-led storytelling, original ideas, and distinctive formats.

You have the chance to visit Switzerland four times throughout the year - once per season - and independently produce YouTube content in your own format. Switzerland Tourism provides the platform, travel planning, and brand alignment, while creative direction, storytelling, and production remain entirely in your hands. This is not about scripted ads, influencer campaigns or classic travel content. It’s about creative freedom with high-quality video content for a global audience.

We’re looking for bold storytellers - individual creators, YouTubers, collectives and creative minds - whether you're in front of the camera or behind it. You don’t need to appear on screen: your ideas, perspective, and storytelling are what matter most. What counts is your ability to independently develop, produce, and deliver compelling YouTube content for the Switzerland Tourism YouTube channel.

Are you ready to inspire a global audience, with your creative video format?

The full briefing document covers everything you need to know about the Creator Residency - from expectations and timelines to deliverables and selection criteria.

The project details and application information can be found here

Is there any exclusivity involved?

No strict exclusivity is required. Creators can continue working with existing partners and other tourism organisations. Our main consideration is that creators do not appear as a commercial brand face on another tourism brand’s YouTube channel during the residency period. Details can be discussed individually and are handled with flexibility.

 

How is the collaboration compensated?

The residency is fully compensated. The budget depends on the proposed format, production scope, travel schedule, and number of people involved. The compensation covers content creation and usage rights for publishing on the Switzerland Tourism YouTube channel. Production-related expenses such as travel, accommodation, and food are handled separately. Additional activities (e.g. posts on creators’ own channels) can be discussed individually.

 

On which channels will the content be published?

The primary focus of the Creator Residency is on Switzerland Tourism’s own social media accounts, in particular our YouTube channel. Any additional publications or collaboration posts on creators’ own channels will be discussed individually at a later stage of the process.