Publicitas, acteur méconnu du monde médiatique helvétique
Overview
Intro
Alain Clavien's lectureAs we all know, advertising has long been decisive for the press. By the 1960s, it could account for over 80% of a newspaper's revenues.
Alain Clavien's lectureAs we all know, advertising has long been decisive for the press. As early as the 1960s, it could account for over 80% of a newspaper's revenues. Publicitas is not just the honest broker between advertisers and publishers that it claims to be. As early as the 1960s, the company was making millions, because advertising was the fuel of the consumer society then unfolding. This influx of money into its coffers led Publicitas to become a highly intrusive, sometimes aggressive, player in the world of the Swiss press. We suspected it, but the archives show just how decisive this role was in shaping the media landscape as it exists today, at the cost of maneuvers of varying degrees of openness, often kept secret because the advertising house values its reputation for impartiality.
Note: This text was translated by machine translation software and not by a human translator. It may contain translation errors.
| Contact address |
Fabienne Lutz-Studer
027 606 46 05 fabienne.lutz-studer@admin.vs.ch |
|---|---|
| Location |
Les Arsenaux Rue de Lausanne 45 1950 Sitten Switzerland |
| Event Homepage | https://agenda.culturevalais.ch/fr/event/show/39873 |
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Event dates
- 26 February 2026