NEULAND Trade Fair Thun

NEULAND 2026: A journey through time between tradition and modernity

From November 5 to 8, 2026, the Thun Expo site will once again be transformed into the liveliest meeting place in the Bernese Oberland. NEULAND is much more than a traditional trade exhibition - it is an experience space that is building a very special bridge this year: under the motto "Retro - The best of yesterday for today", the trade fair combines innovative craftsmanship with a longing for durability and timeless design.

The special show: Retro fever in Thun

Immerse yourself in a world full of nostalgia! This year's special show is entirely dedicated to the theme of retro. It's not just about reminiscing, but about how the quality and aesthetics of past decades enrich our modern lifestyle.

Design classics & vintage treasures: Admire faithfully restored furniture, iconic everyday objects and fashion that shows that true style never goes out of fashion.

Old craftsmanship rediscovered: Look over the shoulders of experts who have mastered almost forgotten techniques - from analog photography to traditional woodworking.

Interactive journey through time: Try out gadgets from the "good old days" and experience how technology has evolved from the mechanical typewriter to the early computer age.

Regionality and innovation

In addition to the retro focus, NEULAND remains true to its core: it is the showcase of the region. Over 150 exhibitors present their services and products on around 10,000 m²:

Living & Building: Be inspired for your next renovation project or find the perfect piece of furniture that combines modern functionality with the charm of days gone by.

Mobility: From the latest electric vehicles to gleaming vintage cars - experience transportation through the ages.

Lifestyle & Design: Discover local manufacturers who produce products "Made in the Bernese Oberland" with passion and creativity.

Enjoyment and conviviality

What would a trade fair be without culinary highlights? NEULAND invites you to linger and enjoy. A variety of delicacies await you in the various restaurants and at the stands of regional producers. Whether it's a classic raclette, modern street food interpretations or sweet sins from the bakery - there's something for every palate. The cozy atmosphere invites you to chat with exhibitors and friends and leave everyday life behind for a few hours.

An experience for the whole family

NEULAND is a meeting place for all generations. While the adults find out about the latest trends or browse through the retro show, there are exciting hands-on activities and entertainment for the younger visitors.

Information at a glance

Date: Thursday, November 5 to Sunday, November 8, 2026

Location: Thun Expo (Lachenareal)

Opening hours:

Thu - Sat: 13:30 - 21:00 (restaurant/bar until late)

Sun: 10:00 - 18:00

Main theme: Special show "Retro"

Visit NEULAND 2026 and be inspired by the mixture of innovation, regional strength and the charming flair of times gone by. We look forward to seeing you!