Category: Swiss | Switzerland Tourism

Intro

Inspirational, emotional, informative, useful, credible and appealing: these are the characteristics most appreciated by visitors to the 14 different language versions of the Tourism.swiss website and our customers in 22 different markets. What better endorsement of Switzerland and traditional Swiss qualities could there be?

Credible & appealing

A survey of the visitors to our website reveals the high relevance and typically Swiss qualities of Tourism.swiss. The representative survey was conducted online at the end of 2019 with almost 5,000 international participants.

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Creation: Emotional & inspiring

A country of incredible diversity and beauty: a visually striking website with a focus on new visitors and increasing viewing time. An opportunity to immerse yourself in over 50,000 detail pages. For further details on this topic and the ‘Creation’ category, please click here.

More information Common.Of Creation: Emotional & inspiring

Innovation: Global leader

Switzerland is a land of innovation: 48 interactive and inspirational videos presented in an annual calendar on the homepage with an ‘explorer’ mode on the smartphone using its motion sensor and virtual reality calendar. 360-degree map solution providing a unique perspective of Switzerland and its attractions and experiences. For further details on this topic and the ‘Innovation’ category, please click here.

More information Common.Of Innovation: Global leader

Usability: Usable & accessible

Make Switzerland somewhere everyone can enjoy. A website designed to appeal to all visitors, particularly those with physical disabilities and those whose customer experience is closely aligned with the key segments. Fully functional and monitored in terms of content through regular usability and accessibility reviews. For further details on this topic and the ‘Usability’ category, please click here.

More information Common.Of Usability: Usable & accessible

Technology: powerful digital platforms

The precision of a Swiss timepiece: the architecture of the brand-new content hub platform includes numerous data import and data export interfaces. Multiple languages (14) and markets (22) as well as automation of data migration, translations and image delivery using AI. Global performance thanks to a multi-CDN solution, with a separate system specifically designed for China. For further details on this topic and the ‘Technology’ category, please click here.

More information Common.Of Technology: powerful digital platforms

Tradition and Swiss craftsmanship

Switzerland Tourism showcases traditional customs and local handicrafts. MySwitzerland provides the ideal platform for show dairies, wineries, watchmakers and other Swiss craft businesses to present their skills to the world.

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About Switzerland

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Intro

Credible & appealing

Creation: Emotional & inspiring

Innovation: Global leader

Usability: Usable & accessible

Technology: powerful digital platforms

Tradition and Swiss craftsmanship

Swiss values, people and history

Swiss wine culture

Customs and traditions

Swiss personalities: Franziska Schmid

Swiss art and culture scene

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Public value

Marketing

Creation

Usability

Innovation

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Technology