We make you digitally fit: Google Paid
Overview
Intro
Google Paid Workshop Understanding and successfully utilizing Google Ads – that's exactly what this workshop is about.
Google Paid Workshop
Understanding and successfully utilizing Google Ads – that's exactly what this workshop is about. You will learn the essential basics of the Google Ads ecosystem and find out how to professionally plan, set up, and optimize your own campaigns. Together, we will work on keywords, ads, target audiences, as well as budget and bidding strategies and analyze the most important KPIs. After the workshop, you will be able to independently launch effective Google campaigns.
Basics and Goal Definition
• Introduction to the Google Ads ecosystem - Search network, Display network, YouTube, Shopping, and Performance Max.
• Introduction to the Google Ads Manager - Functions
Launching Google Campaigns
• Preparation for the campaign - Keywords, titles, and ad texts. Presentation of a suitable template.
• Bidding strategies and budgeting
• Target audiences and targeting
• Setting up a current campaign and evaluating it with the most important KPIs
Meeting point
House of Guests, Conference Room 2nd floor, Promenade 41, 3780 Gstaad
Arrival Information
Individual arrival
| Provider | |
|---|---|
| Location |
Haus des Gastes 3780 Gstaad Switzerland |
| Price |
Free training
|
The content presented here is provided and updated by regional/local tourist offices or event organisers, which is why Switzerland Tourism is unable to guarantee the correctness of the contents.
Event dates
- 24 September 2026
Discover the surroundings
Gstaad Saanenland Tourismus
Promenade 41
3780
Gstaad
Switzerland