Overview

  • Date

    09. October 2026

  • Contact

    Foire du Valais
    Rue du Levant 91
    1920 Martigny
    Phone  +41 (0)27 722 00 34
    cerm.ch

    Booking

    Check Availability

Intro

This Watchmaking Event will bring together company representatives, industry experts, and education professionals, all with the goal of promoting Valais’ expertise in watchmaking.

Watchmaking in Valais?

Instinctively, it’s hard to believe!

And yet! Beautiful watches aren’t made only in La Chaux-de-Fonds, the Vallée de Joux, or on the other side of Lake Geneva. Valais plays an active role in the production of some of Switzerland’s most prestigious timepieces. As part of an event specifically dedicated to Valais watchmaking, the Sédun-based brand Norton Peak aims to shine a unique spotlight on this reality, which remains all too little known.

This Watchmaking Gathering will bring together company representatives, industry experts, and education professionals. Whether during the roundtable discussion or the on-stage interviews, our goal remains the same: to highlight Valais’s expertise in watchmaking and to increase the visibility of the industry in our canton.

Date: Friday, October 9, 10:10 a.m.

Location: Salle Bonne de Bourbon, Foire du Valais, Martigny

Admission to the Foire du Valais: Included with your registration

Program

Moderated by Valère Gogniat

Journalist, entrepreneur, former head of the economics and finance section at Le Temps.

10:10 a.m.

Opening remarks & welcome

10:15 a.m.

The watchmaking industry in Valais. Historical context: Pierre-Yves Donzé live from Osaka

A Swiss historian and professor at Osaka University in Japan, recognized as one of the world’s leading experts on the economic and global history of the watchmaking industry, he is notably the author of the seminal work *Catching Up with and Surpassing Switzerland: A History of the Japanese Watch Industry from 1850 to the Present” and “The Making of Excellence: A History of Rolex,” which garnered international acclaim.

10:30 a.m.

A “fireside chat” with Jean-Claude Biver

An iconic figure in Swiss watchmaking. A visionary and passionate entrepreneur, he has left his mark on the industry by leading and developing several prestigious brands, including Blancpain, Omega, Hublot, and TAG Heuer. Jean-Claude Biver has a very special connection to Swiss heritage—from cheese to the mountains to cows. And what about the Foire du Valais? We’ll ask him that question.

11:00 a.m.

Roundtable: “Making Watches in Valais—An Anomaly?” ”

Yves Bugmann

President of the Federation of the Swiss Watch Industry (FH)

Eric Bianco

Head of the Department of Economy, Tourism, and Innovation for the Canton of Valais

Nicola Thibaudeau

Vice President of the Jura Cantonal Bank (BCJ), municipal councilor of Orsières, member of the Board of Trustees of the Grand Prix d’Horlogerie de Genève (GPHG), and holder of various positions on boards of directors and foundation boards

Lucas Cucinotta

Founder of Norton Peak and the digital agency iomedia, established 25 years ago

11:30 a.m.

Q&A with the audience

12:00 p.m.

Cocktail reception and networking

Partners:

Watch Academy Foundation

Raiffeisen

iomedia

Le Nouvelliste

Rhône FM

Note: This text was translated by machine translation software and not by a human translator. It may contain translation errors.

Event information

Show Event information content
Contact address
Lucas Cucinotta
CEO
Norton Peak
Rue Sainte-Marguerite 16
1950 Sion
0796348946
lucas.cucinotta@nortonpeak.com
Event Homepage https://www.nortonpeak.com
Price
Free
The content presented here is provided and updated by regional/local tourist offices or event organisers, which is why Switzerland Tourism is unable to guarantee the correctness of the contents.

Event dates

  • 09 October 2026

Discover the surroundings

Contact

Foire du Valais
Rue du Levant 91
1920  Martigny
Switzerland

Phone  +41 (0)27 722 00 34
Fax +41 (0)27 721 07 22
info@cerm.ch
cerm.ch

Date

09. October 2026

Contact

Foire du Valais
Rue du Levant 91
1920 Martigny
Phone  +41 (0)27 722 00 34
cerm.ch

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