Categorie Campaign

Best Swiss App Award 2022

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Intro

The "Grand Tour of Switzerland" is an international campaign by Switzerland Tourism to make touring in Switzerland known and popular. The "GrandTourSwitzerlandApp" was developed to make planning easier for guests and to enhance the positive experience.

One for all, all in one

Plan, set off, experience! This app leaves hardly anything to be desired and is the perfect tool for the frictionless and carefree enjoyment of the "Grand Tour of Switzerland". The individual stages can be planned and individually compiled from the comfort of your sofa at home and on the day of travel, guests are guided unerringly to the individual experiences or overnight accommodation options.

Collect Fotospots

There are around 90 highlights to discover along the "Grand Tour of Switzerland". At some of these locations, so-called photo spots have been placed, which can be photographed, collected digitally and stored in a personal wallet. To further motivate participants, bronze, silver and gold levels will be unlocked depending on the number of photo spots collected. Those participants who have collected all the photo spots will take part in an annual draw for a main prize.