Art & the City. Out and about with Rea Eggli in the art city of Zurich.



In the park, by the lake, in the middle of the city: there is art everywhere in Zurich. And Rea Eggli is at the heart of it all. With her latest start-up project #letsmuseeum she offers fast-paced tours for pop-culture enthusiasts, where they are shown around museums and cities by fans and storytellers and where the emphasis is on entertainment. Rea Eggli shows us her personal favourite artistic spots in Zurich.


Zurich is abuzz with activity day and night with its countless events, diverse museums and Switzerland’s most vibrant nightlife.

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Birthplace of Dadaism. Cabaret Voltaire.


Spiegelgasse 1 in Niederdorf: where Dadaism began in 1916.

While the First World War was raging in Europe, painters, musicians, dancers and writers sought refuge at the Cabaret Voltaire. They proclaimed the Dada movement to be a “protest against a world gone mad” and questioned everything about existing concepts of art. An international revolution in art began here.

Dada is timeless, provocative and inspiring at the same time.
Rea Eggli

100 years later.

The Cabaret Voltaire is still a centre for the modern-day Dada movement today. And an important place for Rea Eggli: The cultural entrepreneur is involved in the supporting association of the Cabaret Voltaire, and in 2016 she was responsible for communications on the 100th anniversary of Dada. For Rea Eggli, the Dada of today hasn’t lost any of its relevance or its humour.

Dada always makes me smile and gets me thinking.
Rea Eggli

Art in public. Pavillon sculpture by Max Bill in Bahnhofstrasse.


Rea Eggli has lived in Zurich for about 20 years.

During this time, the Bern native has founded a number of companies in the cultural sector. She co-owns a communications agency and the Swiss crowd-funding platform “wemakeit”, which she co-founded. Her latest cultural start-up #letsmuseeum offers fast-paced tours for pop-culture enthusiasts.

Rea Eggli

1,300 works of art.

As an entrepreneur, Rea Eggli spends a lot of her time travelling around the city. And she loves the countless artworks which enhance the urban landscape. In Zurich, there are around 1,300 works of art in public places waiting to be discovered. They are often in prominent places as sights in their own right, though a lot of the time you need to know where to find them.

Public art in Zurich is often in the nicest and most-visited places in the city.
Rea Eggli

Art from around the world. Rietberg Museum.


Recipe against wanderlust.

One of Rea Eggli’s favourite places for art in Zurich is the Rietberg Museum, with arguably the most beautiful park in the city. Rea Eggli lived in Asia for two years, so often visits the Rietberg Museum whenever she’s missing it.

Countless artefacts.

The Rietberg Museum Zurich is the only art museum in Switzerland dedicated to non-European cultures. It hosts an internationally-renowned collection of works from Asia, Africa, America and Oceania. Rea Eggli is particularly impressed by the viewable storage area in the basement. She can spend hours in wonder there. And she never ceases to be amazed how many artefacts are on display.

What I would love most is to be locked in for a night and count all the artefacts.
Rea Eggli