Swisstainable committed service providers



Sustainability has been shaping Switzerland for decades. Whether through the predominant use of hydroelectric power, the high environmental awareness of the Swiss people or the early and comprehensive expansion of public transport, which illustrates what sustainability looks like in Swiss tourism: created for the regional population, enjoyed by guests from all over the world.

Where we are today

Sustainability is no longer a niche topic, but has made its way into the mainstream. Politicians, businesses and consumers have understood that everyone will have to work together to use resources responsibly in future. The United Nations has adopted 17 overarching global goals for sustainable development: the Sustainable Development Goals. The Swiss Federal Council, in turn, has committed to a climate-neutral Switzerland by 2050, and attached special significance to sustainability as part of the new tourism strategy. For this reason, and because consistent positioning within the sphere of sustainability is a perfect fit for Switzerland as a travel destination, this will be a key topic for our strategy. 


Visitors looking for sustainable offers are often lost in a jungle of labels. The Swisstainable programme aims to counter this.
This sustainability programme is designed not as yet another certification process, but with the intention of providing guidance for you as guests. At the same time, we want to create a movement in which the entire industry can get involved. 

One sustainability program for everyone.

As a key component of the sustainability strategy, we have drawn up a programme that is open to all Swiss tourism operators – whether the business already has sustainability certification or is just setting out on this path. We have developed a grid of criteria for this purpose, according to which offers are inventoried and awarded a three-level insignia.

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The 3 levels at a glance

Level III – leading

Level III businesses have a comprehensive, recognised sustainability credential that covers all dimensions of sustainability and is regularly audited by third parties.

Level II – engaged

Level II businesses are committed to sustainable business management and ongoing further development in sustainability. In addition, these businesses have a recognised credential in at least one sustainability dimension.

Level I – committed

Level l businesses commit to sustainable business management and to further developing their business continuously towards sustainability.

How you can help

For us, sustainable tourism doesn’t mean doing without, but rather travelling with greater awareness and appreciation. That’s why we’re making the following recommendations: 

  • 1. Enjoy nature up-close and at first hand Recommendation
  • 2. Experience local culture in an authentic way
  • 3. Consume regional products
  • 4. Stay for longer and delve deeper

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