Poster "Pontresina"
The Swiss photographer and graphic designer Herbert Matter is considered to be the founder of modern photo posters in Switzerland. In the early 1930s already he began to integrate photographs into advertisements, which previously had generally been manual illustrations. With his spectacular graphics for the Swiss Tourist Office he established completely new aesthetics for the tourism industry.
| Title |
Poster "Pontresina"
|
|---|---|
| Category |
Graphic design
|
| Artist |
Herbert Matter
|
| Material |
Gravure printed
|
| Year |
1936
|
| Size |
102 x 64 cm
|
| Owner |
The images of the database are reproduced as a digital catalog of the collections of the Art Museums of Switzerland and serve exclusively to illustrate the collection holdings. Any use in favor of third parties - publication of images or any other commercial use - is not permitted without the permission of the copyright holder.
Museum für Gestaltung Zürich
Pfingstweidstrasse 96
8005
Zürich
Switzerland
Phone
+41 (0)43 446 67 67
welcome@museum-gestaltung.ch
museum-gestaltung.ch