Culinary Grand Tour of Switzerland Summer Season
Intro
Nico Franzoni and Noah Bachofen are back on tour. This time, Switzerland Tourism is sending them to Eastern Switzerland—a region full of culinary secrets. Passed down through generations, these secrets have been carefully guarded and nearly forgotten. Nico and Noah’s mission: to explore, taste, and uncover what makes this region truly special. To get closer to its hidden stories. What is the true magic of Eastern Switzerland?
- 42 different herbs create the distinctive flavour of Appenzeller Alpenbitter
- About 50,000 St. Galler Bratwursts (PGI) are sold each year over the counter at Rietmann Butcher Shop
- 25 tonnes of strawberries are freshly picked every year at Sunnehof Beeri
Roadtrip, first stage
Werdenberg Castle is one of the oldest inhabited castles in Switzerland. Perched above the historic little town of Werdenberg, it is surrounded by vineyards and boasts a picturesque terrace overlooking the vines. Built in the 13th century, the castle is now home to a museum and the unique Schlangenhaus.
More infoAppenzeller Alpenbitter, Appenzell
Appenzeller Alpenbitter is an alcoholic herbal liqueur that has been produced since 1902. The recipe remains a closely guarded family secret to this day. What is known: it contains 42 carefully selected herbs and spices. A guided tour of Appenzeller Alpenbitter AG offers visitors fascinating insights into the production of this iconic Swiss drink.
More infoHofladen Sunnehofbeeri, Steinebrunn
The Sunnehofbeeri farm shop is straight out of a picture book – with berries as far as the eye can see. Strawberries are undoubtedly the stars. There's something almost magical about picking and tasting them, as if the forest had sprinkled a little enchantment on them. Guests can pick strawberries themselves, directly from the farm’s strawberry fields.
More infoRausch AG, Kreuzlingen
Rausch AG is a long-established Swiss family business based in Kreuzlingen. Since 1980, Rausch has been developing and producing high-quality herbal hair and body care products. The company relies on gentle, plant-based processes using hand-selected herbs.
More infoRestaurant Mammertsberg, Freidorf
A Michelin star and 18 Gault Millau points await at this elegant boutique hotel restaurant. The outstanding kitchen is led by Silvio Germann, named Chef of the Year in 2024. The fine dining experience focuses on regional ingredients, refined with international influences. An exceptional wine list complements the cuisine. From the restaurant’s terrace, guests enjoy views stretching out to Lake Constance.
More infoAppenzeller Show Dairy, Stein
At the Appenzeller Show Dairy, the famous Appenzeller cheese is crafted with care and tradition. A visit promises a memorable experience where the senses, local heritage, and Swiss hospitality come together. Discover the region’s rich customs and witness state-of-the-art cheesemaking up close.
More infoBoutique Hotel Sorell Weissenstein, St. Gallen
At Hotel City Weissenstein, in the heart of St. Gallen, guests with a sense of style will find exactly what they’re looking for.
This 4-star boutique hotel is housed in a historic building on a quiet side street, yet offers a strikingly modern interior that reflects the creative spirit of Switzerland’s textile capital.
Gasthof Traube, Buchs
Gasthof Traube is renowned for its outstanding restaurant.
This charming establishment is a proud member of the Swiss Wine Gourmet label and has been awarded three glasses – a mark of excellence for its carefully curated wine list, which truly leaves nothing to be desired.
Day 1
They know how to make wine. And Noah, I have to say—wine in the morning? I could get used to that
For us, the Traube is a little gem: authentic, warm-hearted, and the food was simply top-notch. A place where you want to linger longer
We’re no wiser than before, but at least we were very close to the secret
These cheeses have character. You can really taste that the cows graze on lush meadows
A first-class road trip
Driving through the gentle hills towards St. Gallen, the heart of Eastern Switzerland. Nico and Noah accompany the journey with a Spotify playlist specially curated for the Grand Tour, featuring Swiss bands.
Day 2
I’m surprised they produce whisky here too. Is there anything the people of Eastern Switzerland can’t do?
Admittedly, the sausage tastes wonderful, very delicate—probably because of the milk. But the whole fuss about mustard, what’s that about? I won’t give up my mustard. It just tastes better with it
I find those giant slippers charming. I would love to have a pair at home
The rösti tastes better than mine
Day 3
Okay, these are the best strawberries I’ve ever had. You can almost taste the sunshine
I would describe Silvio Germann’s cooking as extremely precise. His choice of ingredients is outstanding, and what he creates is incredibly creative. His cooking is a great blend of traditional techniques presented in a relaxed, modern style
Eastern Switzerland surprises you. You go there without much expectation — and suddenly you find yourself sitting with cheese, wine, and a smile on your face
We didn’t quite uncover all its secrets. But we did discover what truly makes Eastern Switzerland special