Touristic Regions

Ilanz – the first city on the Rhine – is a lively town with a picturesque and historic town center. It is the perfect starting point for nature and cultural experiences.

The Jungfrau Region is up there with the best of them: be inspired by the largest glacier and the highest upper station in the Alps on the Jungfraujoch. Marvel at the most impressive waterfalls, and enjoy idyllic mountain villages and the ideal conditions for winter sports.

Embedded in the majestic Silvretta group and the impressive Raetikon, the Praettigau offers good weather in summer or in winter with a wide variety of adventure pursuits in natural surroundings. Despite the immediate proximity to the world-famous destination Davos Klosters, the Praettigau has been largely spared from mass tourism.

Sarn is a typical farming village with an authentic core that is well preserved and also well maintained.

Lake Maggiore combines Swiss charm with Mediterranean flair. In Locarno and Ascona, you can stroll along the lakeside promenades, enjoy the mild climate and discover picturesque alleyways. The Brissago Islands and the wildly romantic Verzasca Valley also beckon.

The sunny holiday region of Thyon is located on the western side of the Val d'Hérémence in the Lower Valais, close to the canton capital of Sion (Sitten) at an altitude of 1500 m to 2100 m. Thyon is particularly geared up to meet the needs of skiers, and forms the eastern gateway to the vast "Four Valleys" skiing area.

The Engadin Samnaun Val Müstair holiday region – from the south-facing Val Müstair, and the Lower Engadin with its rich traditions and typical Engadin villages, to the Alpine village of Samnaun – features a blend of three cultures.

The patricians of the old days knew why they built their stately homes right here: La Punt has a favorable strategic situation at the foot of the former trade route across the Albula pass. The erstwhile farming village Chamues-ch lies at the entrance to the mystical chamois valley, the Val Chamuera.

The Maggia Valley – a wonderful natural oasis north of Locarno. The turquoise blue Maggia with its rock formations, bathing areas and waterfalls offers you refreshment and photogenic locations. While hiking or biking, you will be amazed by the landscape and the rich cultural heritage.

The four communities of Altnau, Münsterlingen, Langrickenbach and Güttingen belong to the family-friendly destination "Sonnenecke Bodensee Thurgau" (“Sun Corner Lake Constance Thurgau”). The region offers perfect conditions for families to enjoy themselves and feel at ease.

Fiesch: The family-friendly village with suspension rope park and the “Gogwärgiweg” dwarf-themed trail is ideally located in terms of transport. Against the stunning permanent backdrop of the Valais 4,000m peaks, the many leisure activities in the Aletsch Arena and excursions to the Aletsch Glacier or Goms will inspire you.

Simply grand. A slight haze tints quiet rivers with subtle pastel hues. Impressively vast roofs shelter prosperous Emmental farmhouses. Or a stroll through Bern along six kilometres of arcades lining the streets of the old city. Busy market stalls liven up squares, and pubs and restaurants with plenty of character serve wholesome food under ancient arched ceilings, while small theatres in cellars below the arcades offer stimulating entertainment.

Charming black fir tree forests, bluish rivers, deep lakes and green pastures, covered in snow when winter comes, give the Neuchâtel mountains a paradise touch. A very lively watch paradise with human warmth, trendy cities and plenty of temptations!

The Val d'Anniviers is a Valaisian side-valley defined by a rich cultural tradition. The chain of authentic mountain villages with sun-blackened houses extends from Siere in the Rhone Valley to the climbers’ village of Grimentz.

Weggis, by Lake Lucerne, is a place of indulgence and relaxation. With a Mediterranean climate and fantastic views of the lake and mountains. Let yourself be pampered in a wellness hotel on the Central Swiss Riviera and combine a boat trip with a trip to the Rigi or Lucerne.

The small holiday region of Melchsee-Frutt / Melchtal / Kerns lies at the heart of central Switzerland, surrounded by lakes and mountains. The centre for tourism in this expansive region is the high valley of Melchsee-Frutt at an altitude of 2000 metres, with its traffic-free, family-friendly resort on shores of the little mountain lake.

Thurgau, the cyclist's holiday paradise on Lake Constance The Canton of Thurgau extends across undulating countryside along the southern banks of Lake Constance. This area attracts cyclists, families and nature lovers alike. After all, where else is the water so close and the mountains at your fingertips.

Leave your everyday cares behind you and treat yourself to something really nice. At Sempachersee Lake and throughout the surrounding region, you can experience nature at its most pristine, discover cultural treasures, enjoy excellent cuisine, engage in sports, and much more besides.

The Werdenberg region is situated in the St. Gallen Rhine Valley on Switzerland’s eastern border. It encompasses the administrative communes of Sennwald (Frümsen, Haag, Salez, Sax and Sennwald), Gams, Grabs, Buchs, Sevelen and Wartau (Azmoos, Trübbach, Weite, Oberschan and Malans) and borders on the Principality of Liechtenstein, Heidiland, Toggenburg and the St. Gallen Rhine Valley.

The highest mountains in Switzerland await visitors to the Saas Valley. Saas-Fee, Saas-Grund, Saas-Balen and Saas-Almagell all offer an astonishing array of enjoyable, sporting, family-oriented and adventurous holiday activities. The valley’s mild climate and stunning glaciers create a magical setting for any holiday.

The serene, sunny high valley in the Goms region, in Upper Valais, is famous for its authentic villages with wooden houses and whitewashed churches. Obergoms is an attractive cross-country paradise in winter and a popular and far-flung hiking region in summer.

The serene, sunny high valley in the Goms region, in Upper Valais, is famous for its authentic villages with wooden houses and whitewashed churches. Goms is an attractive cross-country paradise in winter and a popular and far-flung hiking region in summer.

For those who are looking for peace and quiet, Madulain is the place to go. The smallest commune in the upper Engadine has no more than 200 inhabitants, but the special charm of its typical Engadine houses and cultivated Rhaeto-Romanic culture is all the more convincing.

The family-friendly Braunwald, Elm and Martinsloch, the picturesque Klöntal Lake (Klöntalersee): In Glarnerland there is much to be discovered. This beautiful (and fairly unknown) part of the world can be reached in less than an hour from Zürich.

Axalp is a clearing at 1535 metres altitude above the resort of Brienz. It can be reached by post bus or car in 35 minutes from the village. Axalp is ideally located for hiking in summer and skiing in winter.

The picture-book landscape of the Seetal (Lake Valley), with its castles and palaces, romantic villages and the pristine shorelines of Lake Hallwiler and Lake Baldegger, is a singularly beautiful excursion destination for sports-minded visitors and families.

Off the beaten track? A far cry from mass tourism? And still breathtakingly beautiful? The incredible becomes credible in the Aargau-Solothurn region. Every time. And everywhere. Idyllic, untouched landscapes, small towns with urban attractions and sports facilities that will get you up to speed quickly. Aargau-Solothurn is a region of great diversity, constant surprises and endless beauty. From national cultural events and wellness oases that are second to none to internationally-renowned jewels of the baroque – this region has it all. Just a little more personal and beautiful. Now let’s get going before everyone discovers the Aargau-Solothurn region.

Vully is the sun-kissed riviera of Lake Murten, opposite the town of Murten. At just 653m, Mont Vully is a fantastic panoramic peak. From its summit, visitors can gaze across vineyards and lakes to the snowy mountains of the Bernese Alps.

The many sunny days, the clear air, the Maloja wind: the Engadin lends itself perfectly to aquatic and winter sports. Discover the beautiful Engadin lakes, mountains such as the Bernina, Corvatsch and Corviglia, villages such as Pontresina, Bever, Zuoz – and of course St. Moritz.

Have you ever heard of the Swiss Freiamt located in the Aargau Reuss and Bünz valley? In between the Lindenberg hills and rivers, there is embedded a little known but very charming landscape which waits to be discovered by foot or bike.

Lower Engadine guarantees restorative relaxation during your active vacations . With the holiday resorts of Scuol, Valsot and Zernez, its picturesque mountain villages and the Swiss National Park, hiking, biking, rafting and nature adventures await. Many pass crossings enable discovery trips into neighboring valleys and countries.

The Fribourg region combines alpine landscapes, idyllic lakes and vibrant culture in a unique way. Between tradition and modernity, charming villages, historic towns and relaxing nature await you. Discover a region that is authentic and inviting - perfect for culture and nature lovers.

From the Jura Arc to Lakes Biel, Neuchâtel, and Murten – the Jura & Three-Lakes Region combines rolling hills, forest pastures, and shimmering lakes with historic towns, watchmaking tradition, and a touch of French flair. A perfect destination for lovers of nature and culture alike.

The Canton of Basel Land at the gates of the city of Basel boasts a variety of beautiful landscapes, impressive natural and cultural jewels. There is a lot to discover in the region of Basel, whether one travels in the footsteps of the Romans, cruises on the Rhine, or undertakes a biking tour in the Jura.