Touristic Regions

Malcantone, the gently rolling, densely grown hilly landscape that extends from Lake Lugano to Monte Lema, had for centuries only one main one staple: The chestnut. Picturesque Ticinese villages, narrow mountain roads and extensive chestnut forests characterize this region. Bicyclists, and especially hikers, find excellent conditions here.

The La Gruyère region invites you to relax and enjoy. Discover Gruyères with its castle, the show dairy and the Giger Museum. Let yourself be surprised by the far-reaching view from the Moléson. Treat yourself to a trip to Lake Gruyère with the Maison Cailler or wellness in Charmey.

On the borders of the Jura Mountains Area is the Bernese Jura a welcome land which invites you to live the nature. Between lake and mountain, forest and pasture, the richness of the fauna and the variety of the flora, your curiosity will be aroused! Relaxation place or land of adventure, the Bernese Jura offers you an escapist space to go in for sport all year round.

This Ticino hill landscape ranges from the Gulf of Agno on Lake Lugano to Monte Lema. Picturesque Ticinese villages, narrow mountain lanes and vast chestnut forests define the region, which is ideal for hiking and biking tours.

Nestled in the foothills of Mont Blanc is the Pays du Saint Bernard, the gateway to Italy. The legendary Hospice du Grand Saint Bernard and its dogs symbolise the welcome and human warmth perpetuated over centuries by the Canons of the Grand Saint Bernard.

In addition to Kandersteg and the world-famous Lake Blausee, Reichenbach and the Kiental Valley are true insider tips. The beautiful mountain villages have retained their rural character. A wide range of hotels, apartments, mountain hostels, campsites and cozy restaurants give the villages the typical charm of the Bernese Oberland.

Val d’Hérens (Eringer Valley) stretches from the Rhone Valley near Sitten to the foot of Dent Blanche, Dent d'Hérens, Mont Collon and Mont Blanc de Cheilon. Centuries-old villages with their typical dwellings lean against steep slopes.

Whether by "Trenino Rosso" or "Bernina Express", the red train compositions of the Rhaetian Railway or by car: the journey from the Engadine to the southern valley Valposchiavo, all the way to the Italian border takes you through some of Switzerland's most varied countryside.

First-rate wellness hotels and natural wellness factors: well-being at the heart of Switzerland.

Since more than a century visitors delight in the holiday resorts of the Vaud Alps, their traditional infrastructure- and of course huge quantity of leisure proposals for all seasons in the year.

Ticino is the sunniest region in Switzerland. With its beautiful landscapes, mountains, palm trees, lakes and many charming towns and villages, there are plenty of reasons why the southernmost canton of Switzerland is one of the most popular destinations for holidays and excursions.

La Tzoumaz is a discreet, tranquil, family resort situated half way between Martigny and Sion.

Graubünden is the largest holiday region in Switzerland. It offers untouched nature, fantastic mountains and alpine panoramas or picturesque villages. Whether you’re skiing in Davos, hiking in the Engadine or relaxing in St. Moritz, Graubünden is a paradise for nature lovers.

The Moosalp Region is an authentic Alpine mountain landscape that is ideal for nature-lovers interested in sports, culture and recreation. The villages at the foot of Moosalp offer a fantastic, sweeping view of the Rhone Valley, the Mischabel Chain, the Weisshorn Group and the Valaisian and Bernese Alps.

Traveling from Lake Thun in a westerly direction, the Simmen Valley opens up. The pyramid-shaped Niesen and the Stockhorn preside over the imposing entrance to the valley. The hiking-mountain and vantage point beckon with an imposing panoramic view of 200 peaks.

Here in Vaud the pinnacle of the watchmakers’ art rubs shoulders with rustic agriculture and beautiful lakes are found next to alpine glaciers. Admire the Olympic city of Lausanne, the UNESCO World Heritage site of Lavaux, cultural treasures such as Chillon Castle and natural beauties such as Lac de Joux.

Lake Zug is idyllically situated between gently rolling hills and the snow-capped Alps. Whether you are strolling along the lake promenade, taking a leisurely boat ride or watching the legendary sunset, you will experience pure Switzerland here.

Discover the Aletsch Arena, the Valais holiday paradise with the car-free destinations of Riederalp, Bettmeralp and Fiescheralp. The centrepiece is the Great Aletsch Glacier, an UNESCO World Heritage Site. Experience the ice stream up close – while hiking, skiing or on a glacier tour.

Just north of the city of Zuerich one will find beautiful nature scenery with historic townships, excellent restaurants and exclusive accommodation options.

The canton Jura inspires with lots of nature – ideal for hiking, biking or horseback riding. In winter, cross-country ski trails and snowshoe trails beckon. Explore towns such as Porrentruy in the Ajoie or St-Ursanne on the Doubs. Discover dinosaur tracks, cheese dairies and the Freiberg horses.

The authentic Schwyz experience world at the heart of Switzerland presents the very best of nature, adventure, culture and history: from the primitive Muotathal valley to the monastery of Einsiedeln and the Swiss Knife Valley Visitor’s Center.

The Diemtigtal, winner of the 1986 Wakker Award, is an idyllic, 16-km long side valley of the Simmental Valley, which is noted for its natural beauty. There are many offers, which are compatible with sustainable tourism, all of them ideal for families and vacationers in search of rest and relaxation.

The Lucerne-Lake Lucerne region is emblematic of Switzerland and offers plenty of variety with things to see and a host of nature experiences. Explore the mountains with the unbeatable panoramas, idyllic lakes around Lake Lucerne and the city of Lucerne itself.

Mighty mountains and glaciers, crystal-clear lakes, rushing waterfalls and pristine valleys – the Bernese Oberland is the very epitome of Switzerland. Experience unforgettable excursions to Interlaken, Thun, Grindelwald, Lauterbrunnen, the Aare Gorge or the Jungfraujoch.

The Geneva region is located in the French-speaking part of Switzerland. It is known for its rich cultural diversity and the beautiful landscape around Lake Geneva (Lac Léman).

The hilly landscape of the Appenzellerland stretches from Lake Constance up to the Säntis. You can explore its pretty hamlets and villages along the countless footpaths and experience its traditions and customs right in front of you.

Wil: Culture Live, Great Shopping, Successful Meetings. The city of Wil, founded in 1200 by the Count of Toggenburg, today is the economic hub of the region Toggenburg/ Fürstenland.

The Blenio Valley combines wild nature with cultural heritage. Here you can hike through chestnut forests, discover Romanesque churches and enjoy the peace of authentic Ticino villages.

Flumserberg lies high above the southern shore of the Walensee facing the magnificent and geologically fascinating Churfirsten chain. This family-friendly resort is surrounded by varied walking country and offers many attractions for children. In winter, Flumserberg is the biggest winter sports’ region in eastern Switzerland.

Tschappina is the highest-lying community on the Heinzenberg. The area occupied by the Walser community stretches from the Glaspass (Glass Pass) to the Safien Valley and to the immediate vicinity of Safien Platz.

Whether you're on a day trip or a few days' holiday, you certainly won't be bored in the Emmental region. Hiking, snow shoe walking, Nordic walks, panning for gold, golf, cycling, riding, pottery - something to satisfy virtually every desire.

Amden and Weesen, where the mountain meets the lake to create an idyllic holiday resort. Here it's a matter of arriving and taking a deep breath.

The Val de Tavers is characterised by the watch industry and extends from Lake Neuenburg across the Jura all the way to the French border. Asphalt mines and the rock circus of the Creux du Van are features of the Val de Tavers as are a sparkling wine production and steam trains. However, the valley's secret star is the «Grüne Fee» (green fairy).

The three mountain villages of Brigels, Waltensburg and Andiast form a compact and family-friendly holiday region in the Surselva’s Anterior Rhine Valley (Vorderrhein) area.

At 800 hectares, the terraced vineyards of the UNESCO region Lavaux form Switzerland's largest contiguous vineyard area with terrace after terrace offering magnificent views.