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The small picturesque town of Gruyères appears to have emerged straight out of the Middle Ages.

A visit to the fortified 13th century Gruyères Castle, where a fascinating multimedia show takes you on the journey through time and where you can see magnificent exhibitions, is a must. Roaming through the Castle with its Knights’ Hall, turrets, battlements, defensive walls and garden is a fantastic experience in itself. When visitors are tired of looking at the panorama of the Alpine foothills from the Castle terrace, they can stroll through the traffic-free streets of the small town. New photo opportunities present themselves at every step.

The Museum and Bar of H.R. Giger, who won an Oscar for designing the xenomorphs in the film Alien, offers a completely different kind of cultural experience, as does the Tibet Museum. Traditional restaurants serve the legendary specialities of the Fribourg Pre-Alps, such as fondues and dishes from the Bénichon menu. The Fondue Academy gives visitors the opportunity to gain an insight into the art of fondue preparation by master cheesemakers. Nutritious indulgence with friends is guaranteed! Chocolate fans can reserve a place in a workshop at the Chocolaterie de Gruyères or learn about the history of this world-renowned confectionery during breakfast.

The whole world of chocolate is presented in the nearby Maison Cailler, the Swiss Chocolate Factory. According to legend, Gruyères was founded in 400 B.C. by the Vandal King Gruerius. He saw a crane (“grue” in French) flying across the crimson evening sky and decided to build his town on that very spot. This is why the coat of arms of Gruyères depicts a crane on a red background. The symbol of the heraldic animal of the former Count of Gruyères has a significant presence throughout the region up to now.


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