La Gruyère

Gruyeres, Alphuette Regions © Martin Mägli

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Intro

The La Gruyère region invites you to relax and enjoy. Discover Gruyères with its castle, the show dairy and the Giger Museum. Let yourself be surprised by the far-reaching view from the Moléson. Treat yourself to a trip to Lake Gruyère with the Maison Cailler or wellness in Charmey.

La Gruyère at a glance

This is La Gruyère

La Gruyère (German: Greyerzerland) lies in western Switzerland in the Fribourg region. Its central location between the Swiss Plateau and the Alps, along with its natural landscapes and attractions such as the picturesque town of Gruyères, make it a popular destination for day trips.

Discover La Gruyère

The landscape of La Gruyère is shaped by the Saane River and green hills dotted with cow pastures. Discover vibrant traditions and culinary delights, most notably the hard cheese Le Gruyère AOP and how it is produced. Tip: visit the village of Jaun with its mysterious waterfall. From here, you can enjoy a panoramic hike along the Gastlosen mountain range or tackle a climbing route.

Cheese and chocolate in the La Gruyère region

The landmark of La Gruyère is the medieval town of Gruyères, with its magnificent castle and the HR Giger Alien Museum. At the Maison du Gruyère, you'll learn how the famous Le Gruyère AOP cheese is made from cow’s milk. Also dating back to the Middle Ages are the ruins on Ogoz Island in the Lake of Gruyère, accessible by boat—or for a short time in spring—on foot. And who could resist the sweet temptation of a visit to the Maison Cailler in Broc?

Hiking paradise with natural treasures

The scenic Lake of Gruyère is perfect for water sports or just relaxing. The peaks of the Fribourg Pre-Alps, such as the Moléson and La Berra, are popular hiking and winter sports destinations. Particularly stunning is the nature reserve surrounding Vanil Noir and the traditional village of Grandvillard. You’ll also discover natural treasures in the Intyamon Valley and the untouched wilderness of the Brecca area.

Around La Gruyère

The La Gruyère region is the perfect starting point for exploring picture-book Switzerland. Travel through the Gruyère Pays d’Enhaut Nature Park to reach the Saanenland with the resort of Gstaad, or cross the Jaun Pass into the lush Simmental valley. Heading north, you’ll reach Fribourg with its famous old town and numerous bridges. In just one hour you can be in Lausanne, the cultural capital on the shores of Lake Geneva (Lac Léman).

Experience La Gruyère for less

The DayPass La Gruyère and the Passeport La Gruyère are great value: they allow you to travel for free on the Frimobil network to all the main attractions in the region, such as Castle of Gruyères, Maison du Gruyère, Maison Cailler, or the Gruyère Museum in Bulle.

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Overview
La Gruyère
Region of Fribourg
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Impressions

Experiences & Activities

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  • ibis Bulle la Gruyere 2 Stars

    Recommended by Switzerland Tourism

    Bulle, Region of Fribourg

    Learn more about: Bulle, Region of Fribourg ibis Bulle la Gruyere
  • Hôtel de Gruyères 3 Stars

    Recommended by Switzerland Tourism

    Gruyères / Greyerz, Region of Fribourg

    Learn more about: Gruyères / Greyerz, Region of Fribourg Hôtel de Gruyères
  • Le Saint Georges l Stars

    Recommended by Switzerland Tourism

    Gruyères / Greyerz, Region of Fribourg

    Learn more about: Gruyères / Greyerz, Region of Fribourg Le Saint Georges
  • Hotel Rallye 3 Stars

    Bulle, Region of Fribourg

    Learn more about: Bulle, Region of Fribourg Hotel Rallye
  • Hôtel-Restaurant Le Gruyerien 2 Stars

    Morlon, Region of Fribourg

    Learn more about: Morlon, Region of Fribourg Hôtel-Restaurant Le Gruyerien
  • Hôtel Cailler 4 Stars

    Charmey, Region of Fribourg

    Learn more about: Charmey, Region of Fribourg Hôtel Cailler
  • Hôtel des Alpes

    Bulle, Region of Fribourg

    Learn more about: Bulle, Region of Fribourg Hôtel des Alpes
  • Hôtel de la Gare

    Montbovon, Region of Fribourg

    Learn more about: Montbovon, Region of Fribourg Hôtel de la Gare
  • Gruyères / Greyerz Tandem Skydive from 4000m in Gruyeres, Switzerland

    Spice up your stay in the Gruyère Region and go for this thrilling tandem skydive jump!You meet your... from CHF 466.78
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    Learn more about Tandem Skydive from 4000m in Gruyeres, Switzerland
  • Broc Ticket Maison Cailler Chocolate Factory

    Visit the Maison Cailler chocolate factory in Broc. During an interactive tour, you will learn about... from CHF 17
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    valid: 08.11.2025 - 06.11.2026

    Learn more about Ticket Maison Cailler Chocolate Factory
  • Le Saint Georges, Gruyères / Greyerz Treat yourself to a break

    2 nights, 2 Nights in Double room, Aperitif & cold platter in the wooden hot tub, Welcome drink per person per... from CHF 398
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    Double room
    valid: 08.11.2025 - 30.11.2025

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  • Jaun - Dorf Eurotrek Alpin: Trekking Alpes Vaudoises, 6 days

    Included: Overnight stays incl. breakfast Half board in the mountain huts and in the Hôtel du... from CHF 869
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    Learn more about Eurotrek Alpin: Trekking Alpes Vaudoises, 6 days
  • Broc "My Christmas Chocolate Dream" Workshop Maison Cailler

    In this festive workshop, you’ll creatively craft your own masterpiece. You’ll use techniques and... from CHF 45
    Offer details


    valid: 30.11.2025 - 28.12.2025

    Learn more about "My Christmas Chocolate Dream" Workshop Maison Cailler

Travel information: La Gruyère