Poster "Pontresina"
The Swiss photographer and graphic designer Herbert Matter is considered to be the founder of modern photo posters in Switzerland. In the early 1930s already he began to integrate photographs into advertisements, which previously had generally been manual illustrations. With his spectacular graphics for the Swiss Tourist Office he established completely new aesthetics for the tourism industry.
| タイトル |
Poster "Pontresina"
|
|---|---|
| 種類 |
Graphic design
|
| 作者 |
Herbert Matter
|
| 材質 |
Gravure printed
|
| 製作年 |
1936
|
| サイズ |
102 x 64 cm
|
| 所蔵 |
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